In February 2022 I wrote the following article on inflation and how to respond with adjustments to pricing. Whilst we are twelve months inflation continues to be an economic problem and the content is as relevant today as it was then.
How to beat inflation (published 27 Feb 22)
Inflation is the media buzzword of the moment with news stories nearly every day about how the cost of living is increasing.
It is not just hype though, prices are rising in all categories driven by pandemic shockwaves which has driven surges in consumer demand disrupting the demand and supply equilibrium. The patterns many businesses used to underpin their business dynamics are not compatible with the erratic surges in demand.… Continue reading the rest of this article