I read an article recently in Cycling Weekly about high street giant Halfords likely entry into the premium brand and high end bike sector.
This probably makes sense for Halfords who will be looking for “new” customers to fuel future increases in revenue and grow their share of the bike market.
At the end of the article there was a quote from someone at Salford Business School … “Halfords had a strong ability to analyse the market and target offerings in the way that independents could not.”
The same commentator went on to say “High end products coupled with the reassurance of a high street brand will be an attractive combination for many consumers,”
I read it twice. … Continue reading the rest of this article
